Scary Mommy is a website that produces content targeting mothers, specifically focusing on parenting, motherhood, current events, and Popular culture. The site is owned by Bustle Digital Group, and the website is based in New York City.
History
Scary Mommy was founded in March 2008 by
Jill Smokler in
Baltimore,
Maryland. A companion book titled
Confessions of a Scary Mommy was published by Smokler in April 2012 and became an instant bestseller. Scary Mommy Nation, a 501(c)(3) non-profit organization, was established by Smokler in 2013, which raised money for families who weren't able to afford a Thanksgiving dinner. In 2014, the website and its service earned its first
Webby Awards in the "Family/Parenting" category, which was then followed by additional Webby Awards in 2015 and 2018.
In February 2015, the website was acquired by Some Spiders Studios, with Smokler staying on as chief content officer for the next three years. Smokler left Scary Mommy in May 2018. In 2020, Some Spider Studios acquired Fatherly, and in 2021, Bustle Digital Group acquired Some Spider.
Content
Scary Mommy originated as a parenting and motherhood blog by Jill Smokler. The blog incorporated the Scary Mommy Confessions feature, which enabled users to share anonymous messages related to motherhood. Scary Mommy also launched a channel on
Snapchat's Discover feature in 2018.
